The two dynamic advertising platforms of Google, Google AdX and Google Adsense have been ruling the internet since 2003. Today we do an analysis by our bit on Google AdX vs Google Adsense.
What is Google Adx?
If we go back all the way to 1996, Google AdX was known as “DoubleClick Ad exchange”, a company purchased by Google in 2008.
If we go back all the way to 1996, Google AdX was known as “DoubleClick Ad exchange”, a company purchased by Google in 2008.
How does it aid the Publishers?
Google Ad Exchange helps publishers to sell their ad inventories to various advertisers and agencies. Google AdX creates a digital marketplace where ads are auctioned through real-time bidding technology set in a real-time auction.
With the help of Google Ad Exchange, sellers are able to make the most out of their ads, while being able to control who can publish ads on their website and who cannot.
Advantages of Google AdX:
- Google AdX helps in creating a workspace where you can see your ads on which website or page they are running.
- Advertisers also get many options for targeting audiences such as geographic locations, demographics, language, and much more.
Disadvantages of Google Adx:
- Ad Exchange also triggers a bidding war, which means the highest bidder wins, creating a disadvantage for the buyers with the smallest bid.
Also, read – Our article on Header Bidding
What is Google AdSense?
Google AdSense was published as a product of Google originally called “Content Targeting Advertising” in March 2003.
How does it aid the Advertisers?
Google helps advertisers by displaying ads on partner websites, allowing them to earn more profit with each click made on the ads displayed on the websites.
AdSense automatically matches ads to websites based on the information that has been provided by the advertisers, and then the real work starts, which is bidding. The highest bidder gets the most reach, or what we call an audience on Google.
Advantages of Google AdSense:
- Google AdSense not only helps with the content but also the design of the website, it provides a layout that helps in contrasting your website.
Disadvantages of Google AdSense:
- Supports limited languages
- AdSense is not preferable for attaining higher social traffic.
- Lifetime Ban for mistakes
The key difference between Google AdX and Google AdSense:
- AdX helps in creating more revenue when optimized correctly, with different optimizing tools, publishers can expect their ad revenue to increase by 20-50%.
- To upgrade from Google AdSense to Google AdX a publisher needs to have at least 5 million views per month.
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